Initially intended for a corporate audience, this 14 minute video is being used by activists both inside and outside the corporate environment. The program is valuable for educating viewers about the urgency of the rainforest issue and the need for everyone to be more aware of and sensitive to the severe ecological damage that results from rainforest destruction.

Did you know . . .

  • It takes 100 million years to make a rainforest.

  • Every second, an area of rainforest the size of 2 football fields is lost forever.

  • Logging is a major cause of rainforest destruction.

  • Millions of native people have died due to the invasion of their rainforest homelands.

  • Up to 90% of all animal and plant species live in the rainforest and nowhere else.

  • Rainforest destruction causes the extinction of 50,000 species per year, 17 every second.

  • Most medicines are derived from the rainforest.

  • At the current rate of destruction, experts believe all rainforests will be gone by the year 2030.

Making a Difference includes commentary from a wide variety of well known experts; environmental activists, scientists, popular authors and corporate leaders who explain the critical nature of the rainforest issue, and call for a corporate boycott of the rainforest destroyers.

Companies with a conscience have a significant role to play. They can use their clout and buying power to influence their business colleagues to act in an ecologically and socially responsible manner.

Participants Include

Paul Hawken, Author & Entrepreneur
Mary Scott, Author
John Schaffer, Real Goods Company
Anita Roddick, The Body Shop
Greg Stentempohl, Odwalla
Laura Scher, Working Assets
George Gendron, INC Magazine
Alice Tepper Marlin, Council on Economic Priorities


Houston International Film & Video Festival
- Gold Award

To Order

Contact the Rainforest Action Network


Karil Daniels

Joanne Coates
Karil Daniels
Michael Marx

Online Editing Facility
Pacific Video Resources

Produced by Point of View Productions
for the Rainforest Action Network

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Content Author: Karil Daniels
Original HTML: Kerstin Sjoquist
Design: Karil Daniels and Kerstin Sjoquist